The paradisiacal qualities of the Maldives are well known with a plethora of big name hotels dominating the hospitality market. As such, our role in creating this brand was to define it against the global chain hotels by leveraging the USP that this was not a cookie cutter resort but a boutique, one island one hotel concept you needed to see to believe. Branded touchpoints throughout the larger area gave the feeling of a complete brand experience whilst still being true to the original concept. A barefoot paradise we recommend you go and check out.
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